ABOUT OUR STORE
When Kent and Roxie made the decision in late 1984 to purchase the
Spectacle Shoppe, Inc., it was with the following purpose
in mind: to provide as many people as possible not only with the best quality
and properly fitting eyewear their budget would allow but also with our lives
and the manner in which we conducted our business.
Our people are much more than customers - we don't even like to use the term
because it does not fully express the relationship we strive to develop with
each individual who enters the door. We do not view "customers"
as a collective group that provide sales but as individuals with specific
needs. Our desire is to meet those needs and often doing so extends
beyond just providing eyewear.
Each person has his or her own special beauty and uniqueness. It is
our duty to find the proper frame that will enhance their beauty and uniqueness
and yet provide the best possible vision correction through accurately fabricated
Even the most expensive eyewear is not worth a nickel if it doesn't fit
comfortably. Knowing how to fit a frame can be learned, but honestly
boils down to a God-given talent.
The Spectacle Shoppe first opened for business in November 1973 with Kent's
mother, June, as the owner. It was quite unusual at that time for a
woman to own a retail optical business as sole proprietor. Her
tenure continued through February 1985. It has always been operated
as a business known for unique styles and fashion forward designs.
As the optical industry has changed dramatically through the years with the
introduction of chain stores and insurance dictated frame lines, we have narrowed
our focus to carrying exclusive frame lines from small and relatively unknown
vendors rather than the so-called designer lines.
Many people are unaware that a retail optician (the person who fills the
prescription written by an optometrist, ophthalmologist or osteopath and
then fits the eyewear) is not required by Kansas state law to be licensed.
Any individual desiring to open one's own retail optical store, with
or without the proper training, may do so. Opticians employed by doctors are
not licensed either. The American Board of Opticianry does offer
certification of opticians in an attempt to insure quality optical care.
Even though opticianry is very much an apprenticeship occupation, there are
now a few colleges that offer degrees. Experience is still the best
instructor. It is a unique profession in that it merges artistic abilities
with the science of physics. A skilled retail optician has to be
an artist, mathematician, sales-person, and entrepreneur. Kent has
maintained his ABO certification since 1975 and is a member of the National
Academy of Opticianry.
The independent retail optician is in danger of becoming much like the
independent grocer - a thing of the past. It is our desire
that our clientele still receive the quality of service our parents and
grandparents knew when they patronized small mom-and-pop businesses.
We have made the commitment to maintain this style of service, which probably
means there will never be more than one location for the Spectacle Shoppe.
So much of what the Shoppe stands for is found in the couple that owns it.
The joy of entering a store and being greeted by the same
people year after year - often who know you by your first name - is quickly
fading for the baby boomer generation and virtually unknown by their children.
We, as a society, have been tricked into sacrificing the security of trust
and confidence in the people we do business with by cut-rate pricing,
instant gratification and a total lack of quality as well as service.
Come see the difference for yourself.
Spectacle Shoppe, Inc., 306 N Rock Road, Ste 10, Wichita, KS 67206, 316-686-6111, 800-651-8472, Fax 316-686-7665